Strategy. Understanding the product and the consumer. Implementing go-to-market plans, budgets, rollouts, deadlines. These are all great in theory, but it takes collateral and innovative ideas  to get into the sales team's hands to make a difference to our customers.

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Here's just a few examples of the work that I engaged with our Product Marketing Directors, Segment VPs, as well as creative agencies to breathe life into our portfolio. 

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Hover over each item for a brief description of the work and click "show more" at the bottom of the page.